Service Graphics boosts stadium advertising at Soccerex 07
Date Added: Sun 30 March 2008
Service Graphics, a division of St Ives PLC, will be showcasing its market leading turnkey solutions for maximising advertising and sponsorship opportunities at soccer stadiums worldwide. Utilising latest print technologies with its total production, management and installation approach, Service Graphics will reveal how stadiums can improve advertising sales and value to sponsors, through superior internal and external graphics and signage.
Recently appointed ‘Official signage and venue-dressing supplier’ to Wembley Stadium, the home of English football, Service Graphics will show the benefits of its products and total solution service, through case studies of games and events held at the stadium.
Ben Moss, director, Service Graphics comments, “We are very excited about the opportunity to illustrate the breadth of service and benefits of our approach to visitors and exhibitors of Soccerex 07. We believe that the Wembley case study clearly shows the strength of our total fulfilment service. Key to this was our initial stadium audit and sponsor recognition programme undertaken by our specialist division Sports Logistics. This process outlined all opportunities for sponsor branding including positioning and production methods required to maximise TV visibility. Since then we have been able to advise and then implement many new processes and products to streamline production, and improve the effectiveness of stadium graphics for sponsor awareness and sales.”
Pitch side graphics, hanging banners, giant media and light box displays are some of the typical stadium products provided by Service Graphics. Produced using latest cutting edge technology, and installed using its own in-house highly experienced installation teams, the company assures complete brand consistency, while optimising visitor and TV audience awareness.
As part of St Ives PLC, Service Graphics Ltd is one company comprising of eight divisions over eleven UK sites and one subsidiary. Collectively, it offers the widest range of large format printing services and related display and exhibition solutions, available in the UK today.
Ben Moss concludes, “We are really looking forward to presenting our product portfolio, and extending our services to other worldwide soccer stadiums and sports arenas. We believe that the combination of market leading print quality, mixed with a partnership approach to customer relations, sets us apart from the competition and ensures that we consistently hit our targets. We anticipate a busy and successful show.”