Service Graphics Scores with new Wembley Stadium Contract
Date Added: Mon 31 March 2008
Service Graphics, a division of St Ives PLC, has been appointed as an Official Signage and Venue Dressing supplier to Wembley Stadium. Under the contract Service Graphics will supply graphics and signage to enhance the Wembley experience for visitors and TV viewers.
In addition to the production of general stadium signage, graphics will be produced for all England international games and FA related football matches (including The FA Cup and The FA Community Shield), concerts and the stadium’s conferencing and banqueting operation.
As part of its initial work for Wembley Stadium, Service Graphics carried out an audit of areas within the stadium that could be dressed, identifying over 4,000 potential opportunities for sponsors. Once each sponsorship area has been validated, this will allow the client to extensively tailor different sponsorship packages to individual sponsors’ needs.
“It is great to have Service Graphics on board as our preferred signage agency,” said Jonathan Gregory, marketing and commercial director, Wembley Stadium. “From our experience so far we have been delighted with the service and quality of work that Service Graphics has provided. The team has provided creative solutions to brand and dress one of the largest stadiums in the world across a diverse range of world-class sport and entertainment events.”
Service Graphics will manage the entire fulfilment process, including the printing, production and installation of graphics for each event, producing applications such as pitch side graphics, hanging banners and light box displays. In addition it will handle specialist print materials produced for best representation on television, and giant media production for the exterior of the stadium, which run up to 56m long.
“Wembley Stadium has long since been an icon in the UK, and is setting new standards for sport and entertainment events in this country and around the world. We take enormous pride in being the national stadium’s official signage and venue dressing supplier,” comments Ben Moss, director, Service Graphics.
“Our alliance with Wembley Stadium enables us to consolidate leading technology, design and marketing, to support the stadium’s strive for excellence and further enhance the Wembley experience for all stakeholders. The work at Wembley Stadium provides us with a fantastic platform to show the sports industry and the stadium’s various event owners how we can offer added value services and make a difference for all parties involved.”
Service Graphics has proven to its client Wembley Stadium that it can offer unique and top quality service and products. This has included the increased quality of print production to ensure brand and colour consistency across all print for each sponsor, a quicker time to market without compromising on quality, a stadium audit outlining all opportunities for sponsor branding, management of logistics and an offsite storage facility for all graphics, all within a specified budget.
Banner - Printed and installed by Service Graphics at Wembley Stadium