Service Graphics creates Europe's biggest banner for new Insignia launch
Date Added: Tue 1 September 2009
Vauxhall launched its New Insignia model with a unique outdoor campaign at the British International Motor Show.
The massive banner was produced and managed by Service Graphics.
The British International Motor Show was held in London for the second time in July 2008.
Vauxhall’s New Insignia launched to the world on the biggest poster site in Europe, on the Millenium Mill Building.
This Millennium Mill banner is massive at just over 4000m2 in size and had the biggest reveal ever on when 15 abseilers unveiled the main copy.
In addition, Vauxhall targeted visitors en route to the Motor Show with a variety of large format roadside posters. Sites had been handpicked to target people travelling along different routes. Vauxhall also dominated Custom House, Prince Regent, and Bank DLR stations with standard and bespoke poster formats.
Service Graphics project director Alex Cundiff said, “It was a pleasure and a challenge to be involved in the creation of such a high profile launch. To break a record along the way with the sheer scale of this banner makes all the hard work worthwhile”