What is Brand Activation?
The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. When you first start a business, no one is aware of your brand. Your brand is "lifeless" and needs to be "activated".
How do you activate a brand?
- Experiential marketing - Perhaps the best way to activate your brand in people’s minds is by allowing them to experience it first-hand.
- Sampling campaigns - Giving out free samples of a new product can be a great way to introduce people to your brand and get them talking.
- In-store brand activation - Another opportunity to activate a brand is through in-store promotions or events. Again, this comes down to creating an experiential element whereby customers can touch and interact with your brand.