With a bold statement like “Give a woman the right make-up, and she can conquer the world”, Charlotte Tilbury has become a beauty trailblazer with 26 years’ experience.
Launching stores in 2013, this beauty brand has gone from strength to strength by revolutionising the face of the global beauty industry with essential and transformative makeup tricks and tools for women of any age and shades.
As one of the most sought after and critically acclaimed beauty brand who specialises in the senses and how things look, it's easy to understand why their surroundings also have to convey their vision and brand messaging – which is where we got involved.
Working in partnership with Charlotte Tilbury we provided a solution that brought their imagination into the real world, creating a truly beautiful in-store experience as part of their live campaign activation.
With illuminated centrepieces, elegant digital screens, ‘try it on’ stations, permanent display units and window displays that embodied luxury, feel good and look good it’s not difficult to understand why shoppers enjoy visiting the stores.
Each window display featured cherry-picked moments from any beauty connoisseur's dream. For one window display, we used LED lights to spell 'Charlotte Tilbury', laid printed floor graphics and wallpaper that complimented the surrounding life-size beauty pieces - all to support the decadent lounge seat placed in the middle. To top it all off speech bubble narratives and delicate kisses were placed on actual windows. The others were digital screens promoting particular products bordered by LED lights.
From printed wallpapers, life-size products, glossy surfaces, golden texts, LED lights and digital screens, the graphics package we provided gave customers front row seats into the luxury experienced through the use of the Charlotte Tilbury products – definitely bringing the experience of using their products to life.