Corporate signage that is clear and functional
The First Direct Arena (also known as the Leeds Arena) is a 13,781 capacity entertainment-focused arena located in the Arena Quarter of Leeds, West Yorkshire, England.
We created this 3 metre high double-sided monolith, clad with two aluminium panels. The First Direct logo was pushed through opal acrylic to allow for illumination. The maps and symbols were digitally printed, mounted and laminated and the text below the map was applied on cut vinyl.