Known for their high fashion and luxury products, nothing Chanel or Dior have ever done can ever be described as ‘that’s nice’ and that definitely goes for their window displays.
By working with their design teams, we were able to personify their take of a festive season. For Dior this resulted in a golden themed gift haven strewn across the windows and one of their most popular products as the main piece.
On the other hand, Chanel’s displays focused on a frosty yet vibrant collection. Each window alternated between displays of their different lines, with life size versions of some of their most popular products dreamily frosted over and bordered by two very large digital screens communicating their festive messaging. Windows were further brought to life with the use of neon backed letters again representing their brand and particular product lines, along with a cut-out ground snow formation delicately pushing gifts to the forefront.