Glenkinchie Distillery
Diageo's Four Corners Project represented a monumental £150m investment in the Scottish Whisky Industry. The endeavor involved refurbishing four key distilleries (Glenkinchie, Clynelish, Cardhu, and Caol Isla) and constructing a state-of-the-art Johnnie Walker Visitor Centre in Edinburgh.
The strategically chosen distilleries showcase Scotland's diverse whisky-making styles from the north, south, east, and west.
The Glenkinchie Distillery Revamp
As part of the project, Service Graphics was tasked with elevating the Glenkinchie Distillery – 'The Lowland Home of Johnnie Walker.' Our role involved producing and delivering internal and external graphics and signage, transforming the distillery into an immersive customer experience.
Our expertly crafted graphics and signage solutions revitalised the Glenkinchie Distillery, providing visitors with an engaging and memorable journey into the world of Scottish whisky. With our support, Diageo's Four Corners Project has successfully showcased the rich heritage and varied whisky-making styles of Scotland to a global audience.
The Four Corners Project exhibits a prime example of revitalising cultural heritage through collaboration and innovation. Service Graphics' expertise in designing and implementing graphics and signage played a pivotal role in enhancing the Glenkinchie Distillery and the overall visitor experience. This successful partnership not only uplifted the Scottish Whisky Industry but also contributed to cementing its diverse legacy on the global stage, leaving a lasting impression for generations to come.