By Kelly Culver
11 Jul 2023

Rado at Institute of Contemporary Arts

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Step into a world of luxury and elegance as our graphics work transforms the Institute of Contemporary Arts into a captivating showcase for Rado's exquisite timepieces.

Rado, known for its innovative designs and craftsmanship, approached our team to collaborate on a project at the Institute of Contemporary Arts. The aim was to create a visually striking and elegant environment that would showcase their brand and products in a unique way.

The project included a comprehensive end-to-end solution from Service Graphics. This included production and installation of various elements such as freestanding tension fabric frames, large format damage-free wall graphics, bespoke rose gold room displays, a wrapped reception table, draped fabrics, project management, and installation.

Rado Wall Graphics by table

To make a bold statement and enhance the visual impact of the space, we created and installed large format damage-free wall graphics. These graphics featured striking visuals and branding elements, adding a touch of sophistication to the overall design.

rado branded decor with watch retail displays

As a luxury brand, Rado required bespoke displays that would reflect their brand identity and elevate the overall aesthetic. Our team fabricated custom room displays in rose gold, meticulously crafting them to complement the elegance and premium quality of Rado's products.

To add a touch of elegance and softness to the environment, we incorporated draped fabrics throughout the areas. These fabrics were carefully selected and positioned to create a visually pleasing ambience, enhancing the overall sensory experience for visitors.

Our team provided comprehensive project management services, overseeing every stage of the project from initial planning to final installation. This ensured seamless coordination and execution of all elements resulting in a successful event.

Working on the Rado project at the Institute of Contemporary Arts allowed us to showcase our expertise in luxury retail and create a beautiful environment that reflected the essence of the brand.

Through the production and installation of freestanding tension fabric frames, large format damage-free wall graphics, custom rose gold room displays, a wrapped reception table, draped fabrics, and the skills of our project management team, we transformed the Institute of Contemporary Arts into an elegant showcase for Rado's luxury timepieces.