By Kelly Culver
12 May 2023

Cinch - Queen's Club

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From court-side branding to giant banner wraps and visitor way-finding, our total brand solution created a bold branding activation for Cinch.

Service Graphics takes great pride in being chosen as the partner for one of the most prestigious annual sports tournaments, hosted by the Lawn Tennis Association (LTA) at the esteemed Queen's Club in London.

This case study highlights our comprehensive approach to delivering a full sponsor overlay, ensuring that every aspect of the tournament venue, from outdoor signage to court side branding, giant banner wraps, visitor way-finding, and hoardings, formed a cohesive and impactful brand solution.

Cinch Queen's Club Stadium Branding and screens

The objective of this project was to provide the LTA and cinch with a complete brand transformation of the Queen's Club venue for the annual tennis tournament. Our task was to ensure that the tournament's sponsors received maximum exposure and that every element within the venue aligned seamlessly with the overarching brand identity.


From grand entrance banners to bold directional signage, every piece was meticulously crafted to capture attention and guide visitors throughout the venue. We ensured that attendees could easily find their way to different areas of the tournament with wayfinding & signage,

Ensuring that the sponsors received premium exposure, we implemented court side branding solutions that seamlessly integrated with the tournament's aesthetic. 

Outside the stadium, hoardings were used as a canvas for sponsor branding and captivating imagery. These large-scale graphics transformed blank spaces into vibrant displays.

cinch full stadium branding at Queen's Club


Service Graphics' partnership with the Lawn Tennis Association for their prestigious annual tournament at Queen's Club showcased our ability to deliver a total brand solution that transformed the venue.

The vibrant graphics and way-finding solutions ensured a seamless navigation experience for visitors, enhancing their overall enjoyment and creating a memorable event atmosphere.

Our outdoor signage, court side branding, giant banner wraps, visitor way-finding, and hoardings worked together harmoniously, elevating the tournament's visual appeal and maximising sponsor exposure.

The success of this project further solidifies Service Graphics as a trusted provider of comprehensive branding solutions for major sports events, delivering excellence in design, production, and installation.