Insights

Alf Italia Exhibition Stand

WHAT IS EXPERIENTIAL MARKETING? EVERYTHING YOU NEED TO KNOW

Immerse customers in unforgettable experiences with experiential marketing. Discover how it boosts engagement, drives sales, and makes your brand stand out.
Exhibition stand for Tomatin showing people smiling

WHAT ARE THE ADVANTAGES OF EXPERIENTIAL MARKETING?

Discover the range of advantages experiential marketing can bring to your business.
Events & Expos - Event Graphics

WHAT ARE THE DIFFERENT TYPES OF EXPERIENTIAL MARKETING?

There are so many possibilities with experiential marketing for your business to explore. Discover our favourite examples of recent experiential marketing.
Eco Printing

THE FUTURE OF PRINT LOOKS SUSTAINABLE

Discover how the printing industry is utilising technology to become more sustainable. Explore how printing is evolving to positively impact both the industry and people’s daily lives.
Shopping centre decorated for Christmas.

A CLOSER LOOK AT CHRISTMAS 2019

Explore the key consumer trends driving sales during the 2019 Christmas period.
Wind turbines in field with sunset

A GREENER WAY OF PRINTING

Print is evolving rapidly to meet customer demands and environmental concerns. Curious about the impact of eco-friendly print? Discover how sustainable solutions are reshaping the industry and addressing common misconceptions.
Next - instore POS and graphics

HOW TO EXECUTE YOUR OWN SUCCESSFUL EXPERIENCE

Don’t risk producing cringe-worthy nightmares. Discover our key advice to executing successful experiential marketing campaigns.
Phone showing dashboard of data and statistics.

8 CONVINCING EXPERIENTIAL MARKETING STATS YOU NEED TO SEE

Discover key data showcasing the positive impact of experiential marketing on your business.
The National Running Show Event Signage on a building

THE ULTIMATE TRADE SHOW CHECKLIST

Preparing for a trade show can quickly become overwhelming. Explore our handy shortlist of things to consider when looking to elevate your event using digital solutions.
Screen showing data and analytics

MARKETING CUTS DURING DIFFICULT TIMES CAN ACTUALLY HURT YOUR BUSINESS

Cutting marketing during tough times can harm your business. Discover how to utilise marketing techniques to strengthen your brand and position you for success when the market recovers.
Documents of data with the calculator app opened on phone

HOW TO MARKET IN THE MIDST OF AN ECONOMIC CRISIS

Is cutting your marketing budget during economic hardships really the best choice for your business? Learn how this could harm your long-term success.
Whiteboard with strategy notes

THE IMPORTANCE OF A CUSTOMER ENGAGEMENT STRATEGY

Customer engagement is key to brand growth and loyalty in today’s digital world. Discover how a strong strategy can enhance customer experience, drive loyalty, and boost ROI.
Dior window retail display

WHAT IS BRAND LOYALTY? IS IT STILL RELEVANT?

With 56% of customers loyal to brands that 'get them,' creating emotional connections is vital. Discover why brand loyalty should be your focus and how to turn customers into advocates.
Paper report

THE PROVEN WAYS TO MEASURE ROI EFFECTIVELY AND EASILY

Track your marketing ROI with ease. Discover key metrics for content, social media, and email campaigns, plus try our Campaign Budget Calculator for actionable insights.
Taking a photo of a logo on a jumper

HOW TO ACHIEVE YOUR BRAND LOYALTY GOALS

Brand loyalty is crucial in today’s over-saturated markets. Discover strategies to build lasting customer connections and drive your business's success.
Instagram liked icon light

THE ROLE OF DIGITAL ENGAGEMENT IN MODERN DAY MARKETING

Digital engagement is key to modern marketing success. Discover how innovative strategies can drive loyalty and keep customers engaged, elevating the success of your business.
two phones with social media notifications

THE RISING IMPORTANCE OF ENGAGEMENT IN DIGITAL MARKETING

How do you go about successfully engaging customers (and keeping them)? This is one of the most important questions in marketing today. Explore our insights into the importance of engagement.
Several laptops and screens on a table

WHAT IS DIGITAL ENGAGEMENT AND WHY IS IT SO IMPORTANT?

Digital engagement is key to building loyal customer relationships and driving business growth. Learn why engagement matters, how to measure it, and explore tools to optimise your strategy.
Customer paying in a shop

HOW TO INCREASE CUSTOMER ENGAGEMENT QUICKLY AND EFFECTIVELY

Consistent engagement with customers is vital for brand loyalty. Discover our key advice for boosting engagement and elevating your business.
Phone with social media app opened.

4 INSPIRING BRAND ENGAGEMENT IDEAS FROM THE PROS

Looking to stand out in a competitive market? Discover how top brands create emotional connections and inspire customers to like, share, and engage with their campaigns. Get inspired with proven brand engagement ideas from the pros!
Two cans on Coca Cola in ice

HOW TO INCREASE BRAND LOYALTY IN 90 DAYS

Form nurtured, meaningful relationships that keep customers repeatedly coming back with these strategic goals and tactics.
Storefront of Starbucks

FROM APPLE TO STARBUCKS: THE BRAND LOYALTY TRENDS YOU SHOULD BE MONITORING

Oversaturated markets are pushing businesses to meet customer demands like never before. Stay ahead and explore the brand loyalty trends driving success for the world's biggest brands.
Screen showing data with calculator opened on phone

HOW TO QUICKLY CALCULATE ROI FROM MARKETING CAMPAIGNS

Wondering if your marketing is delivering results? Learn how to quickly calculate ROI and uncover what’s working for your business.
Whiteboard with KPI ideas

WHEN, WHY, HOW: 5 MARKETING KPIS TO GET YOU STARTED

Which marketing KPIs are the most important? Read our list to discover what we consider to be the most essential indicators to marketers.
Kidbrooke Village Graphic Hoardings with plants

HOUSE BUILDERS – THE NATION’S BIGGEST RETAILERS?

Can house builders rival the high street? Discover how 'kerb appeal' and retail-inspired innovations like interactive touchpoints and digital experiences can transform property marketing and boost sales.
Christmas shopfront

HOW IMPORTANT ARE FESTIVE WINDOW DISPLAYS?

Is it even Christmas without festive window displays? Discover how retailers use creativity and nostalgia to captivate shoppers and create unforgettable holiday experiences.
Group of women working.

5 WAYS YOUR BUSINESS CAN #CHOOSETOCHALLENGE GENDER INEQUALITY

Discover what you can do alongside levelling pay to make sure that those identifying as women are given the opportunity to thrive.
Coats on hangers in shop.

5 BRANDS CHANGING THE GAME IN RETAIL'S SUSTAINABILITY AGENDA, AND HOW YOU COULD JOIN THEM

Retail is one of the biggest producers of plastic waste in the UK. Discover the brands who are revolutionising the industry’s sustainability agenda and get inspired.
Exhibition filled with people

INSPIRING YOUR POST-LOCKDOWN DISPLAYS: OUR FAVOURITE EXHIBITIONS FROM THE LAST DECADE

Explore and get inspired by the past decade's most imaginative museum displays, from Ai Weiwei to Wonderlab.
Close-up of data screen

THE IMPORTANCE OF DATA: HOW TO TRACK ROI OF YOUR BRAND’S PRODUCT DISPLAYS

Track the ROI of your product displays with data-driven insights. Discover how MAGNWALL bridges online and offline marketing to boost engagement and performance.
Busy high street with lots of shoppers

HOW KUONI PREPARED THEIR HIGH STREET STORES FOR POST-LOCKDOWN RE-OPENING

Discover how Service Graphics helped Kuoni reopen their high street stores safely and stylishly post-lockdown. Explore how thoughtful design ensured customer safety and comfort.
Makeup exhibition stand

WHY EVENTS AND EXHIBITIONS ARE GREAT FOR YOUR BUSINESS

The power of events for your business should not be overlooked. Discover why you should think about including them in your future marketing strategy.
Watches of Switzerland Chinese New Year Window Retail Display

HOW TO CREATE THE PERFECT WINDOW PRESENTATION

Window displays only have a matter of seconds to capture your potential customer’s attention. Create eye-catching and enticing window displays using our top advice.
Colourful hoardings by Octink

HOW TO MAKE THE MOST OF YOUR SITE HOARDINGS

Site hoardings are the perfect way to increase brand awareness. Discover how to utilise your site hoardings for outdoor advertising with this guide.
Inside of a gallery.

CAPTIVATING MUSEUM DISPLAYS TO CHECK OUT THIS PRIDE MONTH

Discover stunning museum displays celebrating LGBTQ+ history and the trailblazers who drove change.
Trophy

MAGNWALL ACHIEVES DOUBLE AWARD WIN IN 2021

We are pleased to announce that MAGNWALL has won two major awards in Europe's retail space.
advent calendar

THE SERVICE GRAPHICS’ ADVENT CALENDAR: 4 WAYS WE CAN HELP YOU PREPARE YOUR SEASONAL BRANDED DISPLAYS

Discover how we can help elevate your brand and aid you in creating impactful seasonal campaigns.
Screen showing data

HOW MAGNWALL CAN ELEVATE MARKETING SUITE & INTERIOR DISPLAYS

We are now a dedicated UK supplier of MAGNWALL. Discover how the 100% electrified magnetic display system can elevate your branded product displays.
Speaker giving lecture to room of people

STRIVING FOR BUSINESS EXCELLENCE WITHIN THE COMMUNITY

Celebrating the positive impact of business in society, discover how we are championing community excellence and supporting local initiatives.
Octink Logo

THE STEPHEN LAWRENCE CHARITABLE TRUST

Discover how Octink has had the privilege of helping the Stephen Lawrence Charitable Trust with the creation of a space for entrepreneurs, startups and small businesses.