Insights

WHAT IS EXPERIENTIAL MARKETING? EVERYTHING YOU NEED TO KNOW
Immerse customers in unforgettable experiences with experiential marketing. Discover how it boosts engagement, drives sales, and makes your brand stand out.
WHAT ARE THE ADVANTAGES OF EXPERIENTIAL MARKETING?
Discover the range of advantages experiential marketing can bring to your business.

WHAT ARE THE DIFFERENT TYPES OF EXPERIENTIAL MARKETING?
There are so many possibilities with experiential marketing for your business to explore. Discover our favourite examples of recent experiential marketing.

THE FUTURE OF PRINT LOOKS SUSTAINABLE
Discover how the printing industry is utilising technology to become more sustainable. Explore how printing is evolving to positively impact both the industry and people’s daily lives.

A CLOSER LOOK AT CHRISTMAS 2019
Explore the key consumer trends driving sales during the 2019 Christmas period.

A GREENER WAY OF PRINTING
Print is evolving rapidly to meet customer demands and environmental concerns. Curious about the impact of eco-friendly print? Discover how sustainable solutions are reshaping the industry and addressing common misconceptions.

HOW TO EXECUTE YOUR OWN SUCCESSFUL EXPERIENCE
Don’t risk producing cringe-worthy nightmares. Discover our key advice to executing successful experiential marketing campaigns.

8 CONVINCING EXPERIENTIAL MARKETING STATS YOU NEED TO SEE
Discover key data showcasing the positive impact of experiential marketing on your business.

THE ULTIMATE TRADE SHOW CHECKLIST
Preparing for a trade show can quickly become overwhelming. Explore our handy shortlist of things to consider when looking to elevate your event using digital solutions.

MARKETING CUTS DURING DIFFICULT TIMES CAN ACTUALLY HURT YOUR BUSINESS
Cutting marketing during tough times can harm your business. Discover how to utilise marketing techniques to strengthen your brand and position you for success when the market recovers.

HOW TO MARKET IN THE MIDST OF AN ECONOMIC CRISIS
Is cutting your marketing budget during economic hardships really the best choice for your business? Learn how this could harm your long-term success.

THE IMPORTANCE OF A CUSTOMER ENGAGEMENT STRATEGY
Customer engagement is key to brand growth and loyalty in today’s digital world. Discover how a strong strategy can enhance customer experience, drive loyalty, and boost ROI.

WHAT IS BRAND LOYALTY? IS IT STILL RELEVANT?
With 56% of customers loyal to brands that 'get them,' creating emotional connections is vital. Discover why brand loyalty should be your focus and how to turn customers into advocates.

THE PROVEN WAYS TO MEASURE ROI EFFECTIVELY AND EASILY
Track your marketing ROI with ease. Discover key metrics for content, social media, and email campaigns, plus try our Campaign Budget Calculator for actionable insights.

HOW TO ACHIEVE YOUR BRAND LOYALTY GOALS
Brand loyalty is crucial in today’s over-saturated markets. Discover strategies to build lasting customer connections and drive your business's success.

THE ROLE OF DIGITAL ENGAGEMENT IN MODERN DAY MARKETING
Digital engagement is key to modern marketing success. Discover how innovative strategies can drive loyalty and keep customers engaged, elevating the success of your business.

THE RISING IMPORTANCE OF ENGAGEMENT IN DIGITAL MARKETING
How do you go about successfully engaging customers (and keeping them)? This is one of the most important questions in marketing today. Explore our insights into the importance of engagement.

WHAT IS DIGITAL ENGAGEMENT AND WHY IS IT SO IMPORTANT?
Digital engagement is key to building loyal customer relationships and driving business growth. Learn why engagement matters, how to measure it, and explore tools to optimise your strategy.

HOW TO INCREASE CUSTOMER ENGAGEMENT QUICKLY AND EFFECTIVELY
Consistent engagement with customers is vital for brand loyalty. Discover our key advice for boosting engagement and elevating your business.

4 INSPIRING BRAND ENGAGEMENT IDEAS FROM THE PROS
Looking to stand out in a competitive market? Discover how top brands create emotional connections and inspire customers to like, share, and engage with their campaigns. Get inspired with proven brand engagement ideas from the pros!

HOW TO INCREASE BRAND LOYALTY IN 90 DAYS
Form nurtured, meaningful relationships that keep customers repeatedly coming back with these strategic goals and tactics.

FROM APPLE TO STARBUCKS: THE BRAND LOYALTY TRENDS YOU SHOULD BE MONITORING
Oversaturated markets are pushing businesses to meet customer demands like never before. Stay ahead and explore the brand loyalty trends driving success for the world's biggest brands.

HOW TO QUICKLY CALCULATE ROI FROM MARKETING CAMPAIGNS
Wondering if your marketing is delivering results? Learn how to quickly calculate ROI and uncover what’s working for your business.

WHEN, WHY, HOW: 5 MARKETING KPIS TO GET YOU STARTED
Which marketing KPIs are the most important? Read our list to discover what we consider to be the most essential indicators to marketers.

HOUSE BUILDERS – THE NATION’S BIGGEST RETAILERS?
Can house builders rival the high street? Discover how 'kerb appeal' and retail-inspired innovations like interactive touchpoints and digital experiences can transform property marketing and boost sales.

HOW IMPORTANT ARE FESTIVE WINDOW DISPLAYS?
Is it even Christmas without festive window displays? Discover how retailers use creativity and nostalgia to captivate shoppers and create unforgettable holiday experiences.

5 WAYS YOUR BUSINESS CAN #CHOOSETOCHALLENGE GENDER INEQUALITY
Discover what you can do alongside levelling pay to make sure that those identifying as women are given the opportunity to thrive.

5 BRANDS CHANGING THE GAME IN RETAIL'S SUSTAINABILITY AGENDA, AND HOW YOU COULD JOIN THEM
Retail is one of the biggest producers of plastic waste in the UK. Discover the brands who are revolutionising the industry’s sustainability agenda and get inspired.

INSPIRING YOUR POST-LOCKDOWN DISPLAYS: OUR FAVOURITE EXHIBITIONS FROM THE LAST DECADE
Explore and get inspired by the past decade's most imaginative museum displays, from Ai Weiwei to Wonderlab.

THE IMPORTANCE OF DATA: HOW TO TRACK ROI OF YOUR BRAND’S PRODUCT DISPLAYS
Track the ROI of your product displays with data-driven insights. Discover how MAGNWALL bridges online and offline marketing to boost engagement and performance.

HOW KUONI PREPARED THEIR HIGH STREET STORES FOR POST-LOCKDOWN RE-OPENING
Discover how Service Graphics helped Kuoni reopen their high street stores safely and stylishly post-lockdown. Explore how thoughtful design ensured customer safety and comfort.

WHY EVENTS AND EXHIBITIONS ARE GREAT FOR YOUR BUSINESS
The power of events for your business should not be overlooked. Discover why you should think about including them in your future marketing strategy.

HOW TO CREATE THE PERFECT WINDOW PRESENTATION
Window displays only have a matter of seconds to capture your potential customer’s attention. Create eye-catching and enticing window displays using our top advice.

HOW TO MAKE THE MOST OF YOUR SITE HOARDINGS
Site hoardings are the perfect way to increase brand awareness. Discover how to utilise your site hoardings for outdoor advertising with this guide.

CAPTIVATING MUSEUM DISPLAYS TO CHECK OUT THIS PRIDE MONTH
Discover stunning museum displays celebrating LGBTQ+ history and the trailblazers who drove change.

MAGNWALL ACHIEVES DOUBLE AWARD WIN IN 2021
We are pleased to announce that MAGNWALL has won two major awards in Europe's retail space.

THE SERVICE GRAPHICS’ ADVENT CALENDAR: 4 WAYS WE CAN HELP YOU PREPARE YOUR SEASONAL BRANDED DISPLAYS
Discover how we can help elevate your brand and aid you in creating impactful seasonal campaigns.

HOW MAGNWALL CAN ELEVATE MARKETING SUITE & INTERIOR DISPLAYS
We are now a dedicated UK supplier of MAGNWALL. Discover how the 100% electrified magnetic display system can elevate your branded product displays.

STRIVING FOR BUSINESS EXCELLENCE WITHIN THE COMMUNITY
Celebrating the positive impact of business in society, discover how we are championing community excellence and supporting local initiatives.

THE STEPHEN LAWRENCE CHARITABLE TRUST
Discover how Octink has had the privilege of helping the Stephen Lawrence Charitable Trust with the creation of a space for entrepreneurs, startups and small businesses.